Lyra Within

Lyra Within – An AI Influencer Built from the Ground Up

In a world where content needs to be fast, consistent, and on-brand, finding the right on-camera talent can slow everything down.
For one wellness brand, we decided to remove that roadblock entirely.

Meet Lyra — a completely fictional AI influencer we trained from scratch. She’s not based on any real person. Every frame, expression, and line was designed to fit the brand’s style and audience. No casting calls, no scheduling conflicts, no “talent” fees.

How The System Works

The build combined our AI content pipeline with custom creative automation:

• A character generation workflow that produces Lyra’s visuals
• Scripts generated in the brand’s tone and style
• AI-generated music from Eleven Labs to give each post a polished, consistent sound
• Automated editing, rendering, and delivery to the brand’s publishing queue

From concept to finished post, the system could create a full piece of influencer-style content without a single camera ever turning on.

The Results

The system delivered exactly what it set out to prove — that a brand could launch and sustain a fully AI-powered influencer without relying on human talent or complex production setups.

In just weeks, the brand had a repeatable, low-cost content engine that:

• Freed them from the bottleneck of human production schedules
• Gave them total creative control over a consistent “spokesperson”
• Opened the door to running unlimited campaigns with zero talent sourcing

Why It Matters

AI influencers aren’t about replacing people — they’re about expanding what’s possible. For brands, they remove the biggest constraint in content: the need for someone to show up, look right, and deliver lines on cue.

Lyra Within proved that with the right systems, you can create a brand presence that’s always on, always consistent, and entirely yours.

Technical Details

A sophisticated orchestration of AI tools:

• Claude + OpenAI for nuanced script writing and adaptation
• Flux for generating on-brand visual assets
• ElevenLabs for premium voice synthesis
• Kling AI for video generation and editing
• Airtable as the central command center
• Google Suite for asset management
• Instagram API for scheduled publishing

Each component can be tweaked without breaking the flow, allowing for continuous refinement.

This is what we build. Let’s make yours.